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Impact of visually impaired consumers’ knowledge on clothing size and care labels

This study aims to empower visually impaired consumers’ to make independent and informed choices when selecting and caring for purchased garments.

My name is Rumbidzai Madzivanyika a student from the Fashion Design Department at Tshwane University of Technology. I am currently studying for a Masters Degree program which requires me to carry out a research project. My research is on the following topic: “The impact of visually impaired consumers’ knowledge on clothing size and care labels.” This study aims to empower visually impaired consumers’ to make independent and informed choices when selecting and caring for purchased garments. This will be done by recommending effective size and care label communication systems, preferred by the visually impaired, to garment manufacturers. You are invited to participate in this research by answering the following questions in this questionnaire/Interview. You will not be required to disclose your name in this questionnaire/Interview; therefore the information you provide will be kept confidential and will be used only for the purpose of the study. I would like to thank you in advance for your help. The questionnaire/interview should not take longer than 20 minutes to complete. Please answer each question as honest as possible.

Section A: Demographic details

What age group are you? (Required)

16 to 25
26 to 40
41 to 60
61 to 70
Over 70

Your gender is (Required)

Male
Female

Visual impairment scenario (Required)

Please select the visual impairment scenarios that best describes your visual ability.

Totally blind with no awareness of light
Blind and able to distinguish light and dark
Able to see shapes only
Able to read Braille Print only

Do you live? (Required)

Other living scenario

Please specify your living environment / scenario if you selected other in the previous choice.

Section B: Apparel Selection and Purchases

Do you mostly buy your clothes at? (Required)

Other buying comments

If you selected other in the previous field, please specify here what you mean.

Do you need assistance when you go shopping for clothes? (Required)

No
Yes

If your answer above is yes, who accompanies you?

Other assistant

If you chose other in the previous option, please specify what other assistant helps you when making purchases.

Ease of shopping (Required)

In general how easy do you find it to shop for apparel?

Why is it difficult?

If your answer above is difficult is it because?

Other reason for difficulty

If you indicated that there is another reason why you find it difficult to shop for apparel, please specify it here.

Section C: Size Tags knowledge and its Influence

How do you select your sizes? (Required)

Other way of selecting sizes

If you indicated other in the previous field, please specify what you mean by that.

Do you experience difficulties in making out the information on size tags? (Required)

How well do you understand the meanings of the information clothing size tags? (Required)

Do you ever experience any fit problems with the clothing you purchase? (Required)

Very often
Sometimes
Never

If your answer is very often, is the reason because:

Other reason why you very often buy clothes that does not fit well:

Section C: Care Label knowledge and its Influence

From where do you get instructions on how to care for your clothes? (Required)

Friends and Family
Care labels
Other (please specify below)

Other source of care information

If you selected other in the previous field, please indicate what you mean here.

Do you experience difficulties in making out the information on care labels? (Required)

How well do you understand the meanings of the information care labels? (Required)

Who does your laundry (Cleans your clothes)? (Required)

Other clothes cleaning / laundry details

If you selected other in the previous field, please specify what you mean here.

Does care label information influence your laundry process? (Required)

Yes
No

Which Level of difficulty you experience when laundering your clothes? (Required)

Difficult
Moderately difficult
Very difficult

If your answer is Very difficult, is the reason because:

Of the machine/hand wash
Of the uninstructive care label
Other(Please Specify below)

Other reason for difficulty with laundry of clothes

What expectations or preferences do you have regarding the communication of clothing size tags and care labels?

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